At Digital Bridge Partners, we leverage unique “outside-in”, ecosystem-aware methodologies to help technology innovators define transformative go-to-market strategies, create defensible positioning and impactful narratives, and optimize customer and partner marketing programs.


Ecosystem Research

and Insights

Understand your customers, partners, and competitive position more deeply than ever before so you can make the right product and go-to-market decisions based on an "outside-in" perspective.


Positioning, Messaging, and Content Development

Establish a strong, defensible position in the market and deliver compelling narratives through your sales and marketing content to engage and motivate your customers and activate your partners.




Optimize the processes by which you connect with your customers and partners to achieve better outcomes from your marketing investments and accelerate joint sales through partners and alliances.



We have a proven track record of successful, long-term, and repeat engagements with many of the most recognizable brands in the high technology industry.

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“Digital Bridge Partners has the unique ability to see through the clutter and get to the heart of the matter. They are adept at building networks within and outside of our organization. Those networks are extremely valuable in enabling Digital Bridge to gather the right data points to create solid and market-ready strategies. They leverage an outside-in approach and are able to synthesize the challenge and solution in a simple and straightforward manner."

John Scola, SAP
GVP,  Global Channels Cloud & Strategy


Kerstin Demko, Sage

Director, North America Partner Marketing


“Digital Bridge Partners has been instrumental in helping us build a digital transformation strategy for our channel. Their unique expertise allowed us to define and operationalize a strategic program to engage our channel partners and educate them on the impact of the digital economy on the market and their businesses. Digital Bridge devised a creative, multi-pronged approach to support partners in all phases of their journey. In the end, our partners were able to elevate their game and we recognized dramatically better results from our indirect channel. Digital Bridge’s knowledge and capabilities are second to none.”



Our team is led by seasoned executives with decades of operational and consulting experience across product, marketing, partnering, alliances, and channel domains.

Allan Adler

Managing Partner

As Managing Partner of Digital Bridge, Allan develops and executes digital business innovation, value network and ecosystem, and go-to-market strategies for leading industrial and technology companies.

Allan's work and thought leadership helps clients refine their innovation cultures and practices, build profitable business ecosystems, and develop winning go-to-market strategies. His clients include Adobe, Boeing, Cisco, Marketo, SAP, Tech Data, VMware and a number of new and emerging entities.

Previously, Allan founded and ran (as CEO) MSI Consulting Group, a 100-person sales and marketing strategy firm focused on the high tech industry where he became a leading sales and marketing strategist and visionary. At MSI, Allan was a frequent keynote speaker, conference leader, and contributing columnist for a leading technology publication.

Allan also worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards.

Dylan Charles

Senior Partner

Dylan has deep experience working with technology, media, services, and manufacturing clients. He brings unique insight and thought leadership to the strategic, operational, business model, ecosystem, and go-to-market challenges faced by companies in rapidly changing or disrupted industries.

He also brings with him the perspective of an experienced start-up founder, including Solmetric a successful solar startup and Critical Sense an early ASP Cloud service provider focused on the retail market.

Dylan’s previous roles include Managing Director of Crimson Consulting, Partner in Charge of the McKenna Group’s San Francisco office, and Managing Director at KPMG, where he established and managed a Strategy and Implementation Planning Group, recognized by Forrester Research as one of the premier strategy teams in the industry.

Dylan is on the board of Ecology Project International, an international non-profit dedicated to education and the environment and served on the Advisory Board of City Car Share an early car sharing platform.  Dylan has a BA from Tufts University and an MBA from the Anderson Graduate School of Management at UCLA.

Andy Lauta

Senior Partner

Andy has extensive strategy development expertise refined over a 15-year operational career within executive product management, product marketing, and business development roles at leading technology companies, including Intel and Apple.

For the last 20+ years, Andy has produced custom, practical, results-oriented business, product, and marketing strategies to both large and small companies looking to grow their business and create leverage within their solution ecosystems. A hallmark of Andy's success is a long history of repeat business from world-class technology companies such as Adobe Systems, PayPal, ServiceNow, Apple, ADP, SanDisk, Ericsson, and Nokia.

Andy's areas of expertise include cloud services, payments, e-commerce, GTM strategy, 3D technology, desktop and mobile software, technology platforms, and developer engagement across enterprise, small business, K-12, and consumer solutions and channels.

Andy graduated Magna Cum Laude from Brown University.

John Nelson

Director of Research

John has extensive experience providing strategic qualitative and quantitative research services to clients in a variety of industries including High-Tech, Financial Services, and Retail. John's particular area of focus centers around qualitative research with senior executives and hard-to-find industry experts. He leverages a database of over 4,000 executives who have participated in prior research projects to quickly bring together subject matter expertise to evaluate new product offerings, competitive positioning, and go-to-market strategies.