SERVICES

We offer a comprehensive portfolio of go-to-market consulting services that help our clients:
1) understand what's most important to their customers and partners, 2) deliver compelling, resonant narratives, and 3) execute impactful marketing, and partner programs.

Ecosystem Research and Insights

Make better decisions based on an "outside-in" perspective informed by:

• A 360-degree market view that includes customer, partner, and competitor inputs 

• Objective and accurate market data captured through blind interviews conducted by an independent third-party 

• Flexible, fast, and agile research methodologies

  • Primary and secondary research

  • Qualitative and quantitative approaches

  • Agile recruiting for rapid turn-around

Positioning, Messaging, and Content Development

Engage, inspire and activate customers and partners with:

• Compelling value propositions and positioning statements

• Messaging hierarchies that target all relevant audiences

• Inspiring narratives, storytelling, and source content  for marketing and sales assets

• Effective sales and partner enablement content and training

Operational Transformation

Optimize the efficiency of your marketing and partner processes through:

• Go-to-market and partner program design 

• Playbook development and training

• Operational transformation and change management

• Program execution and project management